The strategic and effective design of operational capabilities combined with skills about digital business is a powerful source of long-term competitive advantage. Students will learn how an organisation can achieve sustainable growth through digital transformation and operational strategy. This concentration encompasses key decisions about its facilities and digital process choices, and relationships with business partners both upstream and downstream in the supply chain. The Master in Management Digital Business, Technology and Operations concentration furthermore equips students with the analytical toolkit that is the basis for actual data-driven planning in practice.
This module aims to establish the foundations required to manage information systems in a business environment. Based on knowledge about different types of information technology and information systems, future managers will be able to evaluate potentials of IT from a strategic perspective. Further, they will be able to reflect on and contribute to designing a firm’s IT strategy, IT governance, and IT architecture.
Prof. Dr. Daniel Beimborn
Designing Resilient Supply Chains
This module focuses on the design of resilient and sustainable supply chains and emphasizes the strategic role of information and data analytics. Students will learn about important design choices and digital core capabilities (such as traceability, social media monitoring, and artificial intelligence) that firms need to build to increase their resilience towards regular demand and supply uncertainty, and towards major unpredictable supply disruptions caused e.g., by natural disasters, pandemics, supplier bankruptcy, or port strikes.
Based on setting a common understanding about the concept of digital innovation and about selected digital technologies, this module is centered around the specifics of digital innovation discovery, implementation, and exploitation. The “academic” content of the course will be complemented by various workshops from corporate partners, a digital innovation challenge, and a hands-on IoT group project. Rounding it off, discussions about ethical aspects will sensitize students for difficulties and dilemmas related with digital innovation.
Prof. Dr. Daniel Beimborn
Online marketing is quickly gaining in importance and has recently surpassed radio, print and magazine advertising in terms of marketing spending. Moreover, the internet and online marketing are changing business models across many industries; traditional (offline) media is quickly “going digital” through technological advancements such as video-on-demand. The goal of this module is to introduce students to the technical and business aspects of the major online marketing instruments as well as new trends. In particular, we will discuss practical examples of; display and search engine advertising, affiliate marketing, social media and influencer marketing, viral marketing, mobile marketing and the latest trends and opportunities.
Digital Operations & Industry 4.0
Industry 4.0 is predicated on the idea that the real-time connection of physical and digital systems will affect every corner of modern organizations’ value creation process, through the emergence and convergence of new technologies such as additive manufacturing (AM), the internet of things (IoT), blockchain, artificial intelligence (AI), augmented reality (AR), and others. This module includes hands-on workshops to provide a common technology foundation, as well as case studies and business simulations to understand how Industry 4.0 changes the way work is done in various manufacturing and service settings, and how it will fundamentally alter traditional trade-offs among the competitive priorities of cost, flexibility, speed, and quality.
This module focuses on the challenges and approaches involved with an organization’s digital transformation. Participants will discuss the potentials and limitations of different agile management approaches (Scrum, ScaledAgile, DevOps, Bimodal IT etc.). They will acquire competencies in designing and shaping the enterprise architecture, organizational structure, and culture of a firm which is prepared for the digital future. The “academic” content of the course will be complemented by workshops from corporate partners and a hands-on agile methodology workshop. Debating on the economic and societal impacts of digitalization will complete the course.
Prof. Dr. Daniel Beimborn
Digital Business affects everything around us, both in our professional and personal lives. Combined with the toolkit of Technology & Operations, this concentration enables students to strategically analyse and design a firm's operations in a digital environment. Future managers and modern-day entrepreneurs will be taught how to successfully handle the challenges related to Digital Business, Technology & Operations.
The programme manager of the Master in Management programme, Aigerim Bolat, shares more insights about the concentration on our blog.