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This concentration systematically explores how firms shape international markets and organisational processes to improve their competitive position, allowing you to develop the relevant analytical and practical skills needed in today’s fast-changing business environment. The Master in Management Global Strategy concentration prepares you for management consulting, executive or line manager assistant roles, or strategy and business development.



Behavioural Strategy

This course provides an introduction to the principles, concepts, and tools of behavioural strategy. “Behavioural strategy merges cognitive and social psychology with strategic management theory and practice” and it “aims at bringing realistic assumptions about human cognition, emotions, and social behaviour to the strategic management of organisations. The course is structured around the three key pillars of behavioural strategy: human cognition, emotions, and social behaviour within the context of strategic decision-making by managers.

Strategy Execution

In this course, we will cover how firms can use performance measurement tools and concepts to manage the implementation of strategies. We cover concepts such as the balanced scorecard, strategy maps, action controls, personnel controls, strategic profitability analysis, etc.  The course will emphasize quantitative approaches (i.e.: use calculations to improve decision-making and strategy execution). 

Operations Strategy

This course focuses on how firms can maximize value by building and evaluating their operating system. More specifically, the course provides rigorous answers to the question of how firms should tailor their operational competencies, assets, and processes to a specific business strategy? The topics include the historical sources of operations strategy, its link to other strategic decisions, process designs, global networks, strategic procurement, the integration of new technologies, environmental considerations, demand management, and the question of how to manage the implementation of a new strategic initiative. 


Jochen Schlapp
NORMA Group Associate Professor of Operations and Technology Management

Corporate Strategy

This course covers aspects of firm growth and it focuses specifically on the differences between traditional growth models and growths achievable through digital business models, platforms and so called zero marginal costs business models. It provides a unique blend of economic theory and practice, applying elements of recent theoretical advances to study the impact of novel digital technologies and new business model designs on strategic analysis. 

Corporate Finance and Governance

This course focuses on corporate governance, corporate investment decisions, corporate financing, and payout policy. Students will act in the position of corporate decision makers applying analytical methods in real-life case studies. The course enables students to design corporate governance structures, make educated investment and financial decisions, and evaluate corporate financial decisions.

Strategy Consulting Project

This course is an experiential learning module, based on company projects, case studies, and business challenges with specific strategic and organisational issues, so students can develop a clear set of recommendations. Students work with actual companies by getting involved in real-world strategy or business challenges.

Why Global Strategy at FS?

"As a future business leader or innovator, it is of utmost importance to have the ability to develop successful strategies, solve strategic problems and make critical business decisions that determine the success of a business. Through this concentration, students gain specialised knowledge on the dynamics and the global aspects of strategic management." Aigerim Bolat, programme manager of the Master in Management, shares more insights here

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