Alexander Bleier is Assistant Professor of Marketing at the Frankfurt School of Finance & Management. Prior to joining the Frankfurt School in July 2018, he was a faculty member at Boston College. Alexander Bleier received his Ph.D. from the University of Cologne. Before entering academia, he gained practical experience with two top-management consultancies and a major retail and banking system provider in Germany as well as the German-Argentine Chamber of Industry and Commerce in Buenos Aires, Argentina.
Alexander Bleier’s primary research interests lie at the intersection of digital marketing, customer relationship management, and consumer decision making. A particular focus concerns the investigation of marketing communication and personalization strategies. His work has appeared in leading academic and practitioner journals such as Marketing Science, Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Harvard Business Review, and Harvard Business Manager
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