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Assistant Professor of Marketing

Personal Details

Alexander Bleier is Assistant Professor of Marketing at the Frankfurt School of Finance & Management. Prior to joining the Frankfurt School in July 2018, he was a faculty member at Boston College. Alexander Bleier received his Ph.D. from the University of Cologne. Before entering academia, he gained practical experience with two top-management consultancies and a major retail and banking system provider in Germany as well as the German-Argentine Chamber of Industry and Commerce in Buenos Aires, Argentina.
 
Alexander Bleier’s primary research interests lie at the intersection of digital marketing, customer relationship management, and consumer decision making. A particular focus concerns the investigation of marketing communication and personalization strategies. His work has appeared in leading academic and practitioner journals such as Marketing Science, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and Harvard Business Manager

Office hours

during the semester:

Tuesday 4:00 pm to 5:00 pm on appointment

Room:

D4.44

Assistant

Contact

Publications

Scholarly journal articles / Journal articles

Working papers

Monographs / Contributions to edited volumes

Courses

Title Programme Semester
Business Statistics Master Winter
Marketing Information Analytics Master Winter
Market Research Bachelor Winter