Selin Atalay is Professor of Marketing at Frankfurt School of Finance & Management since September 2014. Before joining the Frankfurt School of Finance & Management, she has been an Associate Professor of Marketing at HEC Paris and Assistant Professor at Bilkent University. Selin Atalay holds a Ph.D. in Marketing from Penn State University. Her research interests focus primarily on consumer decision-making processes. She is mostly interested in the effects of affect on consumer decision making as well as visual attention, retail shelf location, self-gifting behavior, social exclusion.
During the semester:
Tuesday 4:00pm until 5:00pm on appointment
Room:
C4.48
Title | Programme | Semester |
Applied Persuasion and Event Management | Bachelor | Summer |
Consumer Behaviour | Bachelor | Summer |
Research Methods in the Social Sciences | PhD | Summer |