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Professor of Marketing
Head of Management Department

Personal Details

Selin Atalay is Professor of Marketing at Frankfurt School of Finance & Management since September 2014. Before joining the Frankfurt School of Finance & Management, she has been an Associate Professor of Marketing at HEC Paris and Assistant Professor at Bilkent University. Selin Atalay holds a Ph.D. in Marketing from Penn State University. Her research interests focus primarily on consumer decision-making processes. She is mostly interested in the effects of affect on consumer decision making as well as visual attention, retail shelf location, self-gifting behavior, social exclusion.


Scholarly journal articles / Journal articles


Title Programme Semester
Applied Persuasion and Event Management Bachelor Summer
Consumer Behaviour Bachelor Summer
Research Methods in the Social Sciences PhD Summer