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Marketing Research Camp 2019

The Frankfurt School of Finance and Management Marketing Faculty is hosting a Marketing Research Camp on Thursday, 29 August 2019.

Prof. Anocha Aribarg (Ross School of Business, University of Michigan), Prof. Zachary Estes (Università Bocconi), Prof. Selin Malkoc (Fisher College of Business, The Ohio State University), Prof. Thomas Otter (Goethe University Frankfurt) and Prof. Stefan Stremersch (Erasmus School of Economics & IESE Business School) will present their latest research.

The camp will be held at the Frankfurt School Campus, in room S3.02. It will start at 8:30 a.m. with a welcome reception and close with a dinner.

If you need further information about the camp please do not hesitate to contact us.

Please find the programme of the day below.

Schedule for 29 August 2019

08:30 – 09:15

Breakfast & Coffee

09:15 – 09:30

Opening words

Michael Grote

Professor of Corporate Finance, Vice President Academic Affairs
Frankfurt School of Finance & Management

09:30 – 10:30

Anocha Aribarg

Ross School of Business, University of Michigan

“Importance of Price Beliefs in Consumer Search”

10:30 – 10:45

Coffee break

10:45 – 11:45

Zachary Estes

Università Bocconi

“Exploratory shopping: Attentional breadth affects in-store exploration and unplanned purchasing”

11:45 – 12:00

Coffee break

12:00 – 13:00

Selin Malkoc

Fisher College of Business, The Ohio State University

“Time as a Resource: Decision about Allocating and Consuming Time”

13:00 – 14:30


14:30 – 15:30

Thomas Otter

Goethe University Frankfurt

“Bayesian Consumer Profiling”

15:30 – 15:45

Coffee break

15:45 – 16:45

Stefan Stremersch

Erasmus School of Economics & IESE Business School

“The Commercial Consequences of Collective Layoffs”

16:45 – 17:00

Closing words

17:00 – 18:00

Get together with drinks in our Executive Lounge (3rd floor)


Dinner in our Executive Lounge (3rd floor)

Marketing Research Camp 2018

Zeynep Gürhan Canli

"Differential Impacts of God and Religion on Prosocial Intentions"

Gui Liberali

"When Consumers Change: Multi-Armed Bandits meet HMM"

Robert Palmatier

"Transition to Hybrid Sales Structures: Effects on Customer and Firm Performance"

Aric Rindfleisch

"The Transaction Costs of Crowdsourcing"

Catherine Tucker

"Blockchain as a laboratory for Marketing research"

Marketing Research Camp 2017

Szu-chi Huang

"When, Why, and How Social Information Avoidance Costs You in Goal Pursuit"

Oded Königsberg

"Price, Quality and the Self-Serving Managers"

Andrew Petersen

"Is Any News Good News? The Role of Identification in Charitable Giving"

Hilke Plassmann

"Peacocks, Testosterone & Luxury Goods: Single-dose Testosterone Administration Increases Preference for Status Goods"

Bernd Schmitt

"Consumer Experiences in the Future: Human or Robot? Robot or Human?"

Marketing Research Camp 2016

Darren Dahl

“Only One Left – I’ll Fight you for It!”: Scarcity Promotion Advertising and Aggressive Behavior"

Shantanu Dutta

"Change in Patent Regime And The Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian pharmaceutical industry 1995-2009"

Duncan Simester

"The Harbingers of Failure"

Bram van den Bergh

"Making Each Unit Count: The Effect of Scale Discretization on Magnitude Sensitivity"

Bernd Weber

"Contextual influences on value-based choices - insights from neuroscience and behavioral experiments"