The management track electives include but are not limited to:
Various agile approaches and techniques are one of the hot topics in many organizations, no matter in which industry they are active. The term agile if you transform an organization into an “agile company” or it can be part of project work, where agile management is being applied. Unfortunately, there are a lot of myths discussed which lead to the fact that agile is often seen as a buzz word for organizations to become faster and more dynamic. Agile Management is a lightweight and easy to learn approach, nevertheless the application is challenging as it requires a cultural change to really work in companies. This module is designed for students, who want to learn how to become agile managers and decision makers or who want to work in agile projects.
Lars Baumann, Professor at University Hannover, Head of HR, City of Hannover
Profound knowledge about digital marketing and how it connects to business development is important for managers of all disciplines, not only those with a marketing focus. However, this elective is particularly interesting for students who are interested in marketing and how to optimize marketing performance as well as business development and consulting. The course will introduce the technical and business aspect of digital marketing. Students will work on a real-world group consulting project related to digital marketing and business development.
Lecturer: Christian Schulze, Associate Professor of Marketing, Frankfurt School of Finance & Management
Best Practice in Family Business
The main purpose of this course is to provide a theoretical overview of most common corporate and family governance concepts and give practical insights on best practices in German family firms of the renowned Mittelstand, the backbone of the German economy. Covered family firms within the case studies come from all relevant industries. This course is particularly interesting for students who are interested in corporate and family governance in general, want to learn about best practices German family firms, want to acquire a cutting edge business analysis framework, want to get a deeper understanding of the unique German Mittelstand, want to participate in a competitive case study competition and a unique team experience.
Lecturers: Philipp Bierl, PhD, WHU Business School and Robert Knoop-Troullier, CEO, CKT Modern GmbH, Alumni of Frankfurt School of Finance & Management
Lean Startup Bootcamp
In just three (very intense) days students will be teamed up in entrepreneurial teams, ideate a B2C solution to an existing problem, create the value proposition, build a first landing-page MVP (minimum viable product) that will go live in the www, design and setup A/B-tests, create Facebook ad campaigns to get traffic on your website. You have to step out from your comfort zone and learn from market feedback and real entrepreneurs. On successful completion of this module, students will have a thorough comprehension that entrepreneurship requires being active; they will have an understanding that entrepreneurship is a soft-skill, a mindset, a reference of acting, that will help them in any future career. Last but not least, students will acquire the knowledge about the Venture Capital industry, and what it takes to get your startup funded.
Lecturer: Carsten Lebtig, Managing Director, Orrington Ventures
New Product Development
This course addresses the managerial challenges associated with integrating the effort of various functions of the firm during the process of developing new products and services. Students are provided with a set of managerial tools and methods to be applied during the various phases of the development process, from strategic planning to product and service launch. The course is structured by three components: development strategy, concept development and product and service design.
Lecturer: Jochen Schlapp, Associate Professor of Operations and Technology Management, Frankfurt School of Finance & Management
The main purpose of this course is to give insights into several industries such as automotive, machinery or aviation and to provide insights into family business with a focus on Germany. Covered industries are for instance Automotive, Machinery, Electronics, Pharmaceutical, Food Industry and Fashion industry among others. This course is especially relevant for students who want to get a deeper understanding of several industries in Germany.
Lecturer: Stephan Billinger, Associate Professor of Marketing & Management, University of Southern Denmark
Supply Chain Excellence
Supply chains are networks of organizations (suppliers, manufacturers, distributors, retailers) that jointly supply and transform materials, and distribute products to the ultimate consumers. If designed and managed properly, these supply chain networks might become a crucial source of competitive advantage. In this module, students learn the main concepts of Supply Chain Management including Logistics Management.
Lecturer: Jörn-Henrik Thun, Prof. for Operations Strategy, Frankfurt School of Finance & Management