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FS Campus

Marketing Research Camp 2023

We are happy to announce that Frankfurt School's Marketing Research Camp 2023 will be held here on campus on Thursday, August 31st, 2023.

Prof. Kusum Ailawadi (Tuck School of Business), Prof. Bart Bronnenberg (Tilburg University), Prof. Simona Botti (London Business School), Prof. Marc Fischer (University of Cologne) and Prof. Shane Wang (Virginia Tech) will present their latest research.

The program for the day will be as follows:

09:45 – 10:15

Coffee & Registration

10:15 – 10:30

Opening words

10:30 – 11:30

Prof. Kusum Ailawadi

Tuck School of Business

"Drivers of Private Label Supply by National Brand Manufacturers and Outcomes for their National Brands: A Generalizable Empirical Analysis"

11:30 – 11:45

Coffee break

11:45 – 12:45

Prof. Bart Bronnenberg

Tilburg University

"Sustainable Consumption: Considering a Meat Tax in the Netherlands"

12:45 – 14:15

Lunch

14:15 – 15:15

Prof. Simona Botti

London Business School

"What is the value of knowing in advance of an undesirable, unavoidable future?”

15:15 – 15:30

Coffee break

15:30 – 16:30

Prof. Marc Fischer

University of Cologne

"The Stock Market Impact of Fake Reviews"

16:30 – 16:45

Coffee break

16:45 – 17:45

Prof. Shane Wang

Virginia Tech

"The Effect of Image-Audio Emotional Similarity on NFT Product Sales"

17:45 – 19:00

Cocktail Reception

19:00 – 20:30

Dinner

Marketing Research Camp 2022

We are happy to announce that the Frankfurt School's Marketing Research Camp will be held on Frankfurt School's campus on Friday, September 9th, 2022.

Prof. Barbara E. Kahn (The Wharton School), Prof. Robert Meyer (The Wharton School), Prof. Peter Ebbes (HEC Paris), Prof. Renana Peres (The Hebrew University of Jerusalem) and Prof. Tammo Bijmolt (University of Groningen) will present their latest research. More Information about the speakers can be found here.

The program for the day will be as follows:

08:30 – 09:15

Breakfast & Coffee

09:15 – 09:30

Opening words

Prof. Claus Rerup

Vice President Academic Affairs

Frankfurt School of Finance & Management

09:30 – 10:30

Prof. Renana Peres

"Second Screening While Watching TV: Characteristics, Determinants and Effect on Repeat Viewing"

The Hebrew University of Jerusalem

10:30 – 10:45

Coffee break

10:45 – 11:45

Prof. Robert Meyer

Modality Matters: When hearing is not reading, when speaking is not writing

The Wharton School

11:45 – 12:00

Coffee break

12:00 – 13:00

Prof. Peter Ebbes

“Leveraging repeated marketing interventions for effective targeting/personalization”

HEC Paris

13:00 – 14:30

Lunch

14:30 – 15:30

Prof. Barbara E. Kahn

“More than Just the Spice of Life: Using Variety as a Signal for Change and Diversification”

The Wharton School

15:30 – 15:45

Coffee break

15:45 – 16:45

Prof. Tammo Bijmolt

"A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit"

University of Groningen

16:45 – 17:00

Closing words

17:00

Get together with drinks in our Executive Lounge (3rd floor)

18:00

Dinner in our Executive Lounge (3rd floor)

Marketing Research Camp 2020 - Rescheduled for 2021

***Regretfully, due to the current COVID-19 pandemic and the corresponding travel restrictions and difficulties, we have to reschedule the Marketing Research Camp to the year 2022. ***

The Frankfurt School of Finance and Management Marketing Faculty is hosting the next Marketing Research Camp in 2022. The exact date and the speakers will be published soon.

If you need further information about the camp please do not hesitate to contact us.

Please find the last programme of the Marketing Research Camp day below.

Marketing Research Camp 2020 - Rescheduled for 2021

***Regretfully, due to the current COVID-19 pandemic and the corresponding travel restrictions and difficulties, we have reschedule the Marketing Research Camp for 3 September 2021. ***

The Frankfurt School of Finance and Management Marketing Faculty is hosting a Marketing Research Camp on Friday, 28 August 2020.

Prof. Barbara E. Kahn (The Wharton School), Prof. Robert Meyer (The Wharton School), Prof. Peter Ebbes (HEC Paris), Prof. Renana Peres (The Hebrew University of Jerusalem) and Prof. Els Gijsbrechts (Tilburg University) will present their latest research.

The camp will be held at the Frankfurt School Campus, in room S3.02. It will start at 8:30 with a welcome reception and close with a dinner.

If you need further information about the camp please do not hesitate to contact us.

Please find the programme of the day below.

Marketing Research Camp 2019

Anocha Aribarg

"Importance of Price Beliefs in Consumer Search"

Zachary Estes

"Exploratory shopping: Attentional breadth affects in-store exploration and unplanned purchasing"

Selin Malkoc

"Time as a Resource: Decision about Allocating and Consuming Time"

Thomas Otter

"Bayesian Consumer Profiling"

Stefan Stremersch

"The Commercial Consequences of Collective Layoffs"

Marketing Research Camp 2018

Zeynep Gürhan Canli

"Differential Impacts of God and Religion on Prosocial Intentions"

Gui Liberali

"When Consumers Change: Multi-Armed Bandits meet HMM"

Robert Palmatier

"Transition to Hybrid Sales Structures: Effects on Customer and Firm Performance"

Aric Rindfleisch

"The Transaction Costs of Crowdsourcing"

Catherine Tucker

"Blockchain as a laboratory for Marketing research"

Marketing Research Camp 2017

Szu-chi Huang

"When, Why, and How Social Information Avoidance Costs You in Goal Pursuit"

Oded Königsberg

"Price, Quality and the Self-Serving Managers"

Andrew Petersen

"Is Any News Good News? The Role of Identification in Charitable Giving"

Hilke Plassmann

"Peacocks, Testosterone & Luxury Goods: Single-dose Testosterone Administration Increases Preference for Status Goods"

Bernd Schmitt

"Consumer Experiences in the Future: Human or Robot? Robot or Human?"

Marketing Research Camp 2016

Darren Dahl

“Only One Left – I’ll Fight you for It!: Scarcity Promotion Advertising and Aggressive Behavior"

Shantanu Dutta

"Change in Patent Regime And The Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian pharmaceutical industry 1995-2009"

Duncan Simester

"The Harbingers of Failure"

Bram van den Bergh

"Making Each Unit Count: The Effect of Scale Discretization on Magnitude Sensitivity"

Bernd Weber

"Contextual influences on value-based choices - insights from neuroscience and behavioral experiments"